We believe companies that “out-behave” their competition will also outperform them. Our aim is to create a “self-governing organization”—a team that doesn’t merely do the next thing right but does the next right thing. We hope to foster this kind of organization by replacing rules with shared principles and a common sense of purpose.

We want to work with people that embody these seven values.

Values at White Rabbit aren’t empty words. They define the behaviors that determine who gets hired, who gets promoted, and who gets let go.

Valued Behaviors

Below are the specific behaviors and skills we care about most.




Customer Focus