At some companies, decision are made by the senior person in charge and implemented in top down fashion. We discourage this kind of decision making at White Rabbit and give employees an unusual level of freedom with the aim of speeding up the decision-making process and bringing fresh ideas to the process.

<aside> 💁🏻‍♀️ Do what's best for the company.


In order to do what's best for the company, decision-making should not be made in isolation. We should make decisions as a team, with individual team members attempting to influence each other using rational persuasion and data. Gut feeling should have little impact on how decisions are made.

Decision-Making Process

We advocate the following approaches to improve the quality of decision making.

Choosing a decision maker

Start by looking at who is close to the issue, who is well acquainted with the context and details, and who understands the big picture of the decision to be made. Next consider their perspective. This can be just as valuable as proximity, as sometimes the Decision Maker may be someone from the outside as well. Also, consider their experience in the situation and decision-making—have they had similar decisions to make? Lastly, consider their wisdom as well. Have they made good decisions in the past? Do you and others have confidence in them?

The Advice Process

The Decision Maker makes the final call but must ask for advice. So how does the Decision Maker know whom they should approach for advice? They should look for the following in people:

Reversible vs Irreversible Decisions

Here are some tips to better decision-making, inspired by a Jeff Bezos shareholder letter from 2016:

  1. Avoid bureaucracy and analysis paralysis by understanding when decisions are "Type 1" consequential and irreversible, or nearly irreversible, and when they are "Type 2" changeable and reversible. Type 2 decisions can and should be made quickly by whoever is most qualified to make them.