Job titles don’t mean a lot at White Rabbit. While useful when interacting with others outside the company (such as when recruiting), many job titles are very general and don’t necessarily say much about the variety of activities the person actually does. We feel taking a job title seriously may blind one to the wealth of potential contributions a person could make.

A single person might work on an email marketing campaign, create a job posting, interview candidates, pick items for shop orders, write a proposal for a product feature, and build furniture for a new hire—all in a single week.

Inside White Rabbit, everyone is a designer. Everyone can question each other’s work. Anyone can be a recruiter. Everyone has to function as a “strategist,” which really means figuring out how to do what’s right for our customers. We all engage in analysis, measurement, forecasting, and evaluations.

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